Clarity. Positioning. Identity.
Build a brand that’s clear, confident and commercially sharp — in just 28 days.
1
Project Alignment
Kick-off call to align on objectives, audience, and deliverables.2
Core Idea
Define the brand’s big organising thought and value proposition.3
Messaging Framework
Build out messaging pillars and tone of voice.4
Behavioural Codes
Outline personality traits and internal culture signals.5
Strategy Draft
Develop the full brand strategy document for review.6
Strategy Sign-off
Align and approve before identity development begins.7
Territory One
Development of first brand positioning concept.8
Territory Two
Development of second brand positioning concept.9
Territory Three
Development of third brand positioning concept.10
Concept Review
Presentation of all three brand territories with rationale and cues.11
Direction Chosen
Workshop to select one clear, strategic way forward.12
Discovery Workshop
Deep-dive session with your leadership team to surface brand truths.13
Category Audit
Competitor and market analysis to map visual and verbal conventions.14
Insight Gathering
Stakeholder interviews and synthesis of internal perspectives.15
Summary Report
Drafting of discovery summary highlighting tensions and opportunities.16
Visual Foundations
Design logo, colour palette, and typography system.17
Design Language
Create imagery direction, iconography, and graphic devices18
Real-world Mockups
Apply brand to social, stationery, and digital examples19
Toolkit Build
Final refinements and creation of brand guidelines20