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# OFFICE OF OMAR®

## Sitemaps

- [XML Sitemap](https://officeofomar.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [New Year Design Decluttering; What To Put In The Bin](https://officeofomar.com/new-year-design-decluttering-what-to-put-in-the-bin/) - Trends are useful the way weather is useful: acknowledge them, get on with your day. The design trends worth binning — and taste, which can't be downloaded.
- [Lightness, with Added Substance](https://officeofomar.com/lightness-with-added-substance/) - Everything now arrives wearing a furrowed brow. In brand communication lightness is confidence — clarity carries weight, warmth coexists with intelligence.
- [It's Gonna Take A Lot More Than Just The Word 'Bab'](https://officeofomar.com/its-gonna-take-a-lot-more-than-just-the-word-bab/) - Cities don't care about brands. Birmingham cares even less. The question isn't how a brand looks here, it's whether it makes sense — use over image.
- [After The Music Stops](https://officeofomar.com/after-the-music-stops/) - The error message is a shoulder shrug in Helvetica. Brand tone of voice is how you behave when no one's watching — invoices, delays, the morning after.
- [Tomorrow Comes Today](https://officeofomar.com/tomorrow-comes-today/) - Customers are a moving target. Trends fade; habits tell the real story. Future-proof branding designs for who they're becoming — direction, not footprint.
- [Bob Hoskins on the telly in 1998](https://officeofomar.com/bob-hoskins-on-the-telly-in-1998/) - A brief tells us what you think you want; conversation tells us what you actually need. Brand discovery at Office of Omar — the talking is the design.
- [New Coke](https://officeofomar.com/new-coke/) - More people preferred New Coke — but happy customers don't write letters. What the most famous rebrand failure teaches about listening to the wrong feedback.
- [A piece of fancy card in the post](https://officeofomar.com/a-piece-of-fancy-card-in-the-post/) - Cold email is screaming at parked cars. How a £100 direct mail campaign — individually written, on fancy card — won thousands of pounds of hospitality work.
- [Your iPhone Isn’t a Photographer. Stop Pretending.](https://officeofomar.com/your-iphone-isnt-a-photographer-stop-pretending/) - In a feed rammed with slick content, "that'll do" gets buried. Your phone gives you random chaos — brand photography gives you a recognisable identity.
- [I'll take the word salad please](https://officeofomar.com/ill-take-the-word-salad-please/) - Basic SEO is essential. Word salad is not. Why SEO copywriting should read like a sonnet, not Ulysses — when everyone takes the same route, it's a traffic jam.
- [Wanted: Computer to write like me](https://officeofomar.com/wanted-computer-to-write-like-me/) - We asked ChatGPT to be funny. It wasn't. AI copywriting has no personality, humour or nuance — and there's no prize in the race to the cheapest option.
- [The Teenage Cheeseburger](https://officeofomar.com/the-teenage-cheeseburger/) - A cheeseburger that won't decay and canned water worth $1.4bn. Emotional branding is why we buy the feeling — McDonald's, Coke and Liquid Death prove it.
- [Bits](https://officeofomar.com/bits/) - From a 250-word ketchup bio to Deathrow Pizza and Bonnie Bambuli — inside the naming, the lunches and the process that builds Office Of Omar's brands.
- [Ketchup, Trainers, and the Kama Sutra](https://officeofomar.com/every-page-in-the-karma-sutra/) - Every supermarket aisle is a war zone. A good logo isn't enough — brand positioning is knowing where you stand, and standing there consistently.
- [Standing On The Shoulders Of Giants](https://officeofomar.com/standing-on-the-shoulders-of-giants/) - 44 years of Chung Ying, four decades of Shababs. Birmingham's legacy restaurants prove that committing to a brand — not chasing food trends — is what lasts.
- [Branson, Not The Pickle](https://officeofomar.com/branson-not-the-pickle/) - Always the red, always the swish. Every missed touchpoint weakens trust — a visual identity system joins the dots before customers know there are dots.
- [When The Sun Shines, We Shine Together](https://officeofomar.com/when-the-sun-shines-we-shine-together/) - Multiple venues, one umbrella. Why shared brand architecture lets hospitality groups evolve when the sun shines and share resources on the rainier days.
- [I Saw Your Website And I Came](https://officeofomar.com/i-saw-your-website-and-i-came/) - You can't build a website and be done forever. Stale content, bad navigation and slow loading cost you business — a redesign is your sharpest business card.
- [I Saw Your Newsletter And I Came](https://officeofomar.com/i-saw-your-newsletter-and-i-came/) - Your newsletter could be better and you know it. Most lose the personality the business built — designed newsletters with a real voice, from £350/month.
- [I Saw Your Insta And I Came](https://officeofomar.com/i-saw-your-insta-and-i-came/) - Likes won't put money in the till. Why personality beats the algorithm on Instagram for restaurants — tailored content that shows who you actually are.
- [I Saw Your Packaging And I Came](https://officeofomar.com/i-saw-your-packaging-and-i-came/) - Packaging is your brand's first point of contact — why food packaging design decides whether you stay in the farm shop or reach the supermarket shelf.
- [I Saw Your Menu And I Came](https://officeofomar.com/i-saw-your-menu-and-i-came/) - Diners read your menu online long before they book. How smart restaurant menu design sells the table first — plus our fixed-price menu sprint.

## Pages

- [Home](https://officeofomar.com/) - An independent identity consultancy working across brand, design and publishing. Intelligent, future-facing identity systems, from the UK to the UAE.
- [Vallida](https://officeofomar.com/vallida/) - Project Vallida Precision medicine, personally delivered. DetailSpecification SectorPharmaceutical TerritoryUnited Arab Emirates ScopeIdentity, guidelines, design system IntroductionAbout and direction LogoVariations and use ColourTwo plus three PrimaryHex off-white#F3FAFF Blue#091F5B SecondaryHex Graphite#6E7180 Space#9DA2B3 Cloud#EDEFF7 TypographyInter SettingValue TypefaceInter WeightsMedium, Regular HierarchyH1, H2, H3 DesignElements and layouts ImageryPhotography style FoundationCompetitive analysis Go Back Home
- [Stori](https://officeofomar.com/stori/) - Project Stori Your hair tells a stori. DetailSpecification SectorHairdressing TerritoryUnited Kingdom ScopeIdentity, guidelines, digital, print WordsManifesto LogotypeSix colourways No.Ink and ground OneBronze on white TwoBronze on black ThreeButterscotch on white FourButterscotch on bronze FiveBlack on white SixBlack on bronze ColourThree values PaletteHex stori bronze#BFB7A8 stori black#17150E stori butterscotch#735F48 TypographyLynx and Helvetica DisplayLynx Th Serif CaseLowercase
- [Southbank](https://officeofomar.com/southbank/) - Project Southbank Architecture made real. DetailSpecification SectorConstruction TerritoryUnited Kingdom ScopeIdentity, brand book, digital, print IdentityTwo elements ColourFive values PaletteHex One#000000 Two#FFFFFF Three#A7A6A6 Four#E2D3C0 Five#D6978E TypographyWork Sans SettingTypeface Display and bodyWork Sans Regular, Bold DigitalSite, social, email SocialSquare format Print and siteEditorial to hoarding Go Back Home
- [Sifa Fireside](https://officeofomar.com/sifa-fireside/) - Project SIFA Fireside You’re not alone. DetailSpecification SectorCharity TerritoryUnited Kingdom ScopeIdentity, brand book, signage, print ColourFour values PaletteHex Masala Red#D24A1A Jewellery Quarter Gold#DABE49 The Bull Bronze#5D231B Old Bus Cream#F7F6DB TypographyBaskerville and Oswald SettingTypeface Display and bodyLibre Baskerville Regular, Bold HeadingsOswald Regular PhotographyBrand library PrintStationery and publication EnvironmentSignage and wayfinding ArtworkCampaign Go Back Home
- [Select & Save](https://officeofomar.com/select-save/) - Project Select & Save Bigger choice. Smaller price. DetailSpecification SectorConvenience retail TerritoryUnited Kingdom ScopeIdentity, guidelines, retail, print MessagingFour pillars No.Tagline OneConvenience shouldn’t be complicated TwoDefining convenience ThreeUnrivalled commercial terms FourPutting retailers first ColourTwo plus fourteen BrandHex British Racing Green#0C3F2F Promo Peach#F68E79 CategoryHex Off-licence#FFB9DE Tobacconist#CCCCCC Vaping#FFC150 Newsagent#D9EB33 Household essentials#E7D791 Sweetshop#D5B2D5 Snacks#A6C148 Drinks#87A0C8 Groceries#EC615C Bakery#BD966E Frozen food#81D6E3
- [Rothley](https://officeofomar.com/rothley/) - Project Rothley 200 years of innovation. DetailSpecification SectorHardware & Home TerritoryUnited Kingdom ScopeIdentity, icons, editorial, retail, campaign ColourFour values PaletteHex Rothley Red#C31822 Black#000000 Grey#B2B2B2 White#FFFFFF TypographyTwo faces UseTypeface SerifLibre Baskerville WeightsRegular, Italic, Bold SansHanken Grotesk WeightsBlack IconsTwelve ranges No.Range OneSheets TwoProfiles ThreeLegs FourTube FiveFittings SixHandrails SevenShelving EightBath & Safety Rails NineSliding Doors TenDrawer Slides ElevenStorage
- [Panaso Capital](https://officeofomar.com/panaso-capital/) - Project Panaso Capital One red, drawn in a single line. DetailSpecification SectorFinance & Investment TerritoryUnited Kingdom ScopeIdentity, stationery ColourFive values PaletteHex Panaso Red#9F4044 Hover Red#992339 Egg-shell#FAF7FA Grey/Teal#344345 Grey#ABBEBC TypographySource UseTypeface SansSource Sans WeightsRegular, Bold SerifSource Serif WeightsRegular LogoTwo ways GroundMarque On redEgg-shell On egg-shellRed StationeryLetterhead and cards Go Back Home
- [Odyssea](https://officeofomar.com/odyssea/) - Project Odyssea Yachting Master of my fate. Captain of my soul. DetailSpecification SectorYachting & Charter TerritoryGuadeloupe ScopeIdentity, stationery, campaign ColourTwo values PaletteHex Navy#003375 White#FFFFFF StationeryCards CampaignPress and outdoor PhotographyDirection Go Back Home
- [Onyame](https://officeofomar.com/onyame/) - Project Onyame Kente, drawn one pixel at a time. DetailSpecification SectorFashion & Jewellery TerritoryUnited Kingdom ScopeIdentity, pattern, retail ColourWeb-safe PaletteHex Blue#3300FF Orange#FF9900 Green#66CC33 Red#FF0000 Magenta#FF00FF Deep red#CC0000 Grey#999999 Black#000000 Paper#FFFFFF PatternCloth ApparelCap and tee PrintPoster EnvironmentShopfront PackagingBox and seal DigitalStore Go Back Home
- [Namaste](https://officeofomar.com/namaste/) - Project Namaste Indian Scottish. And we wouldn’t want it any other way. DetailSpecification SectorFood & Beverage TerritoryScotland ScopeIdentity, print, digital ValuesThree No.Value OneFamily TwoFlavour ThreeFun LogoComposition ElementSetting NamasteBlack Mango, custom Est 1990Archivo Black GlasgowArchivo Narrow SupportingService markers MarkerServes ChaiDrink PakoraFood BeerDrink SamosaFood LassiDrink CurryFood WhiskyDrink BiryaniFood ColourThree values PaletteHex Buttermilk#F4F3EA Saffron#B36924 Gold#9A8555 TypographyArchivo UseTypeface WordmarkBlack
- [Menn](https://officeofomar.com/menn/) - Project Menn Eat cake. Drink coffee. Listen to techno. DetailSpecification SectorFood & Beverage TerritoryUnited Kingdom ScopeIdentity, packaging, social Rulesdie Regeln No.Rule OneUse any colour as long as it’s black TwoUse German occasionally and intelligently ThreeMenn is a gay brand, a certified G Corp FourNever brag FiveBreak the rules ColourFour values PaletteHex Black#000000 Grey#5E5E5E Light grey#D5D5D5
- [Maguire](https://officeofomar.com/maguire/) - Project Maguire People are at the heart of everything we do. DetailSpecification SectorLegal TerritoryGlasgow and Dubai ScopeIdentity, stationery, website, social LogoWordmark ColourFour values PaletteHex Teal#5BC0BE Ink#0B132B Navy#1C2541 Slate#3A506B TypographyManrope TypefaceWeights ManropeLight, Regular, Extra Bold StationeryLetterhead DigitalMobile and social Go Back Home
- [Kush](https://officeofomar.com/kush/) - Project Kush Indian graffiti. DetailSpecification SectorFood & Beverage ScopeIdentity, brand book LogoMarque ColourSix swatches PaletteHex Charred Black#000000 Jute#CDAE8C Rhodedendron#BB29BB Buttermilk#A4D3C3 Chombu#C0C0C0 Buttermilk#FFF9ED TypographyArchivo TypefaceWeights ArchivoRegular, Bold ApplicationsIn use Go Back Home
- [Howard](https://officeofomar.com/howard/) - Project Howard Off-plan properties. DetailSpecification SectorReal Estate TerritoryDubai, UAE Year2026 ScopeIdentity SymbolA monumental entryway Reads asMeaning AccessEntry to the market ArrivalReaching a destination OpportunityWhat lies beyond ApplicationsIn use Go Back Home
- [Hebe Care](https://officeofomar.com/hebe-care/) - Project Hebe Care Everyone can live independently. DetailSpecification SectorHealthcare TerritoryBirmingham, UK ScopeIdentity, pattern, applications IconThree readings Reads asMeaning A personPeople An embraceCare and love An asteriskExtra and more LogoMaster and alternate ColourPalette TypographyCaprasimo TypefaceRole Caprasimo RegularHeader Source SerifBody — regular, bold, italic PatternIn use ApplicationsStationery Go Back Home
- [Five Oceans](https://officeofomar.com/five-oceans/) - Project Five Oceans Further together. DetailSpecification SectorFinance DateMay 2025 ScopeBrand direction, verbal and visual identity BrandCore values ValueMeaning LegacyBuilding lasting wealth and relationships TrustMaintaining transparency and reliability Entrepreneurial spiritInnovation while respecting tradition EqualityCollaborators as an extended family SincerityHonesty and authenticity in every interaction WordmarkSignature SymbolThe compass point ThemeReads as DirectionGuidance ExplorationAdventure StabilityNavigation FreedomIndependence ColourNavy, gold,
- [Dript](https://officeofomar.com/dript/) - Project Dript Get Dript. DetailSpecification SectorHealthcare LineLive better ScopeIdentity, brand book, signage, merchandise LogoWordmark and descriptor ColourBlack and white PaletteHex Black#000000 White#FFFFFF TypographyTwo faces TypefaceWeight Neue Haas Grotesk Text ProBold Roboto MonoRegular TreatmentsEight ways TreatmentPromise NAD+Perform better GlutathionePrevent better Vitamin CRecover better MyersRestore better Vitamin DFeel better B-ComplexThink better Vitamin B12Protect better BiotinLook better SignageExterior
- [Deathrow Sandwich](https://officeofomar.com/deathrow-sandwich/) - Project Deathrow Sandwich Parental advisory, explicit flavour. DetailSpecification SectorFood & Beverage TerritoryBirmingham, UK ScopeIdentity, brand book, menu LogoFull and shorthand ColourTwo values PaletteHex Primary#FF3333 Secondary#FAF7CC TypographyM PLUS Code TypefaceWeights M PLUS Code LatinRegular, Bold ManifestoHarborne MenuPick a sandwich ApplicationsIn use Go Back Home
- [Deathrow Pizza](https://officeofomar.com/deathrow-pizza/) - Project Deathrow Pizza No topping is taboo. DetailSpecification SectorFood & Beverage ScopeIdentity, brand book LogoBox and shorthand ColourTwo values PaletteHex Primary#FF3333 Secondary#FAF7CC TypographyM PLUS Code TypefaceWeights M PLUS Code LatinRegular, Bold LineNo topping is taboo SocialProfile ApplicationsIn use Go Back Home
- [Cuubo](https://officeofomar.com/cuubo/) - Project Cuubo Modern British, Italian accent. DetailSpecification SectorFood & Beverage PreviouslyQ Box ScopeNaming, identity, signage, menu, website NameQ Box to Cuubo LogoWordmark PaletteFour colours PaletteHex Charcoal#0B0B0B Gold#9A8555 Pine#4E5B31 Beige#FEEDDB TypographyMorva TypefaceRole MorvaH1 Helvetica BoldH2 Helvetica LightH3 and body BaskervilleSmallprint SignageExterior ApplicationsMenu and site Go Back Home
- [Chapel Hill Dental](https://officeofomar.com/chapel-hill-dental/) - Project Chapel Hill Dental We love your smile. DetailSpecification SectorHealthcare TerritoryEssex, UK ScopeIdentity, pattern, applications DateSummer 2024 ColourStone and teal TypographyTimeless PatternRotating the mark ApplicationsIn use Pattern in useProposals LineWe love your smile Go Back Home
- [Cadent Gas](https://officeofomar.com/cadent-gas/) - Project Cadent Gas Energy & Power. DetailSpecification SectorUtilities TerritoryUnited Kingdom DocumentBrand guidelines v1.0 Brand strategyBrand model LogoLock-ups and don’ts ColourPrimary and secondary TypographyTypefaces Tone of voicePrinciples ApplicationLiterature Go Back Home
- [Bonnie Bambuli](https://officeofomar.com/bonnie-bambuli/) - Project Bonnie Bambuli Next-level biryani. DetailSpecification SectorFood & Beverage TerritoryScotland, UK ScopeIdentity, interiors, packaging IntroductionAbout Bonnie Bambuli is a biryani restaurant, and the concept starts where the dish does — at home. The brand’s own account of itself describes children waiting for the evenings biryani was on, watching their mother build each layer of the
- [All Haar](https://officeofomar.com/all-haar/) - Project All Haar All Haar this afternoon, clearing by evening. DetailSpecification SectorFashion & Jewellery TerritoryScotland, UK ScopeIdentity, brand book IntroductionAbout All Haar is a fashion label built from the atmosphere and language of Scotland’s North Sea coastline. The name comes from the haar — the dense sea fog that drifts onto the east coast —
- [Work](https://officeofomar.com/work/) - Selected brand identity projects from Office Of Omar — identities, brand books and design systems for founder-led businesses across the UK and the UAE.
- [Contact](https://officeofomar.com/contact/) - One studio, two offices. Contact Office Of Omar in the United Kingdom or Streetlevel, our UAE practice, to start a brand identity project. Speak to Omar directly.
- [Perspectives](https://officeofomar.com/perspectives/) - Writing on brand, identity and design from Office Of Omar — perspectives on brand identity, hospitality, consumer goods and web design, from the studio.
- [About](https://officeofomar.com/about/) - Office Of Omar is an independent design studio working across identity, strategy and communication — established 2020, with offices in the UK and the UAE.
- [FAQ](https://officeofomar.com/faq/) - Recent Completed Work 0035Howard 0034Vallida 0033Onyame 0032Maguire 0036The Sodha Foundation 0028Deathrow Pizza 0022The Wilmot 0017Southbank 0031Odyssea Yachting 0012Panaso Capital 0009Kush 0030Bonnie Bambuli 0015Select & Save 0007Hebe Care 0029Menn 0233Chapel Hill Dental 0610Deathrow Sandwich 0016SIFA Fireside 0004Five Oceans 0011Namaste 0013Dript 0018Stori 0377Cuubo 0025Zamaniego Studio Frequently Asked Questions What does it cost? £4,999. That’s it. No discovery
- [Moodbox Questionnaire](https://officeofomar.com/moodbox-questionnaire/) - Dear Dalvinder, Thank you again for your time on the call. Based on our conversation, I think the right next step is to shape this as one clear Moodbox brand, bringing the B2B side of the business together under a single, stronger presence. Before I recommend the best route forward, I just need a little
- [Privacy Policy](https://officeofomar.com/privacy-policy/) - Last updated: 1st January 2025 1. Who we are Data Controller: Office Of Omar Ltd, registered in England & Wales (Company No 15984372). Contact: hello@omarbudeiri.com / +44 (0) 7949 611157 / 62–64 Albion St, Birmingham, B1 3EA, United Kingdom (OFFICE OF OMAR® -). 2. What personal data we collect We may collect: Contact information: Name, email address, phone number, messaging handles (e.g., WhatsApp).

## Categories

- [Hospitality](https://officeofomar.com/category/hospitality/)
- [Consumer Goods](https://officeofomar.com/category/consumer-goods/)
- [Web Design](https://officeofomar.com/category/web-design/)
- [Brand Identity](https://officeofomar.com/category/brand-identity/)
- [Opinions](https://officeofomar.com/category/opinions/)