We’re not here to shame, this is a safe space. But we’ve all seen it. Usually at Farmers Shops, The Good Food Show, or hidden under the rustle of gift wrapping paper. As unidentifiable as that oval flying object in the sky. What is it? Is it a gin? Do I have to cook it? Why is there a cat on the label? I’m talking about your packaging.
Look, I understand that this is your brand, and for that reason you can do whatever you like with it. I get that you like flowers, that purple is your favourite colour, and you are quite good on Microsoft Word. But understand that this is your brand and for that reason it is to be done properly.
Packaging is the first point of contact between you and the consumer. It’s your opportunity to stand out whilst still being functional. It should be consistent with the brand image, be relevant, and communicate who you are. It has to stand out in a line of other products who do exactly the same as you.
There is a reason why you don’t see (much) poor branding in supermarkets is simple: they understand that to scale a business up you have to invest money into packaging. What it looks like. What it says. How it feels. It is as essential as getting the brand right. In fact, I’d argue the two are conjoined. Ask yourself, am I happy selling this within the corners of retail, or do I want to hang out with the big guns where the real money is?
Office of Omar packaging design work starts at £1200, including 3D concept with print-ready files, and competitor analysis.
