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Project

Cadent Gas

Energy & Power.

DetailSpecification
SectorUtilities
TerritoryUnited Kingdom
DocumentBrand guidelines v1.0
Cadent Gas brand guidelines cover
Brand guidelines
Brand strategyBrand model
Cadent Gas brand model showing purpose, values, plan and ambition
Our brand model
LogoLock-ups and don’ts
Cadent logo and descriptor lock-ups with minimum sizes and clear space
Lock-ups and sizes
Incorrect uses of the Cadent logo
Logo don’ts
ColourPrimary and secondary
Cadent primary colour palette in red, orange, grey and white
Primary colours
Cadent secondary colour palette
Secondary colour palette
TypographyTypefaces
Cadent typography using Futura EF Bold and Aktiv Grotesk
Professional typefaces
Tone of voicePrinciples
Cadent tone of voice principles: engaging, aligned, simple and coherent
Tone of voice
ApplicationLiterature
Cadent brand applied across internal literature spreads
Internal spreads
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United Kingdom

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