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Project

Five Oceans

Further together.

DetailSpecification
SectorFinance
DateMay 2025
ScopeBrand direction, verbal and visual identity
Five Oceans wordmark lock-ups and colourways
Wordmark lock-ups
BrandCore values
ValueMeaning
LegacyBuilding lasting wealth and relationships
TrustMaintaining transparency and reliability
Entrepreneurial spiritInnovation while respecting tradition
EqualityCollaborators as an extended family
SincerityHonesty and authenticity in every interaction
WordmarkSignature
Five Oceans wordmark
Our wordmark
Five Oceans wordmark with tagline
Our tagline
SymbolThe compass point
ThemeReads as
DirectionGuidance
ExplorationAdventure
StabilityNavigation
FreedomIndependence
The Five Oceans compass point symbol
Our symbol
ColourNavy, gold, cream
PaletteHex
Navy#000034
Gold#9A8555
Cream#F9EFDC
Five Oceans colour palette in navy, gold and cream
Colour palette
TypographySerif and grotesk
TypefaceRole
Roboto Serif LightHeadlines
Schibsted GroteskExtended narrative
Five Oceans typography, Roboto Serif and Schibsted Grotesk
Typography
ApplicationsLock-ups and card
Approved Five Oceans wordmark colour combinations
Approved colour combinations
Five Oceans wordmark lock-ups
Lock-ups and colourways
Five Oceans imagery direction
Imagery
Five Oceans business card
Business card
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