Reels will make your post get seen more. Audio will make your post get seen more. Music will make your post get seen more. Oh Zuckenberg, you naughty little bear, why did you have to change it? Why did you make it all ticky-tocky, and change it to yet another form of short-format video? I’m so bored of the algorithm. So bored of the fake engagement. So bored of being spoon-fed my entire life in fifteen second snapshots. And what has it reduced Instagram to? More faceless, monotone nonsense that could be anyone with an iPhone and an app. What happened to the tone of voice? What happened to personality?
A picture tells a thousand words. A shitty video just pisses everyone off.
I tell everyone there is more to this. To be them at the expense of a few likes. That their business isn’t about creating the same identikit content as the next business, but using it as an opportunity to put across who they are in a part of the internet that wants you to stand in line and conform with the ever-changing norms. Plus long format writing is making a comeback, and that is a fact. Likes aren’t going to put money in your till. It’s time you realised that you and your product are what drives growth and sales, and that equates to way more than copying what everyone else is doing.
At Office of Omar we don’t do paid instagram advertising. We don’t do A/B testing or reels or voice overs or highly saturated images that look nothing like they originally did. If it is an acronym you can forget about it. We do work with an amazing photographer who will show your personality. We do create tailored content three times a week, editing your images and bio to showcase who you are and what you do.
We do this whilst embracing what makes you unique and we do it from £800 per month.
I am Simon Carlo, a food blogger, journalist, copywriter and bonafide mild child. The above words are mine. Mostly. The gooder ones anyway.
