You’ve got a newsletter. That’s cool. I *think* I’ve seen it. Was it the one where you announced the cheap lunch deal, the new head chef, or telling people where to eat? Oh, I do remember it. It was the one all written all nicely nicely. I only remember it was you because the background was the colours of your logo. The rest, it could have been anyone.
Everyone has a newsletter. Well, almost everyone. Restaurants and bloggers and newspapers and football clubs and you get the idea. It’s an easy way of reaching out to the people who you think are interested but really just ticked the marketing box. It’s an easy way of getting to a concentrated audience. It is the ability to tell your story.
So why do so many get it so wrong? Why are they so bland, so boring, so missionary? Why are they choosing that one opportunity to lose all of the personality they worked so hard to build in the business. Without sounding all Eminem, this opportunity comes once in a lifetime. Or, more likely, once a month.
I have a newsletter. Of course I do. It is designed by Office of Omar. Of course it is. It is the opportunity for me to to carry that nonchalant, don’t-give-a-fuck tone that runs through my writing into a monthly newsletter. We sent number #3 out last week to a nicely growing audience and a chef contacted me to say he wants the same so that is happening, and another restaurant might be following suit.
Long story short, newsletters crafted to your business and designed by an expert for £350/month.
Long story short. Your newsletter could be better and you know it.
I am Simon Carlo, a food blogger, journalist, copywriter and bonafide mild child. The above words are mine. Mostly. The gooder ones anyway.
