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Project

Menn

Eat cake. Drink coffee. Listen to techno.

DetailSpecification
SectorFood & Beverage
TerritoryUnited Kingdom
ScopeIdentity, packaging, social
The Menn marque
Marque
Rulesdie Regeln
No.Rule
OneUse any colour as long as it’s black
TwoUse German occasionally and intelligently
ThreeMenn is a gay brand, a certified G Corp
FourNever brag
FiveBreak the rules
The five Menn brand rules
die Regeln
ColourFour values
PaletteHex
Black#000000
Grey#5E5E5E
Light grey#D5D5D5
White#FFFFFF
Menn colour values
Colour
TypographyNeue Haas
SettingValue
TypefaceNeue Haas Grotesk Text Pro
WeightsRegular, Bold
Line spacing100%
Letter spacing110%
Menn typographic setting
Typography
SocialDo and don’t
Menn social media profile and grid
Profile
Menn social grid with do and don’t posts
Grid
PackagingTape and tissue
Menn branded packing tape
Tape
Menn tissue paper and sticker in a box
Tissue and sticker
MerchandiseTea towel
Menn tea towel printed with the repeating marque
Tea towel
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