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Project

Rothley

200 years of innovation.

DetailSpecification
SectorHardware & Home
TerritoryUnited Kingdom
ScopeIdentity, icons, editorial, retail, campaign
The Rothley marque
Marque
The Rothley marque on red and on white
Two ways
ColourFour values
PaletteHex
Rothley Red#C31822
Black#000000
Grey#B2B2B2
White#FFFFFF
The four Rothley colour values
Colour
TypographyTwo faces
UseTypeface
SerifLibre Baskerville
WeightsRegular, Italic, Bold
SansHanken Grotesk
WeightsBlack
Rothley typographic setting
Typography
IconsTwelve ranges
No.Range
OneSheets
TwoProfiles
ThreeLegs
FourTube
FiveFittings
SixHandrails
SevenShelving
EightBath & Safety Rails
NineSliding Doors
TenDrawer Slides
ElevenStorage
TwelveHook Rails
The twelve Rothley range icons
Icon set
CatalogueTrade
Rothley trade catalogue cover and contents
Cover and contents
Rothley catalogue section opener
Section opener
StationeryCards and letterhead
Rothley business cards
Business cards
Rothley letterhead and patterned reverse
Letterhead
PackagingKits
Rothley handrail, utensil rail and curtain pole packaging
Packaging
RetailDisplay
Rothley twin slot shelving display stand
Display stand
SocialProfiles
Rothley Instagram profile and grid
Instagram
Rothley Pinterest boards
Pinterest
CampaignDo it for yourself
Rothley campaign poster on an Underground platform
Poster
Rothley campaign banner on an Underground platform
Banner
Rothley campaign flyers
Flyers
Rothley campaign press spread
Press
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