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Project

Select & Save

Bigger choice. Smaller price.

DetailSpecification
SectorConvenience retail
TerritoryUnited Kingdom
ScopeIdentity, guidelines, retail, print
The Select and Save logotype
Logotype
MessagingFour pillars
No.Tagline
OneConvenience shouldn’t be complicated
TwoDefining convenience
ThreeUnrivalled commercial terms
FourPutting retailers first
ColourTwo plus fourteen
BrandHex
British Racing Green#0C3F2F
Promo Peach#F68E79
CategoryHex
Off-licence#FFB9DE
Tobacconist#CCCCCC
Vaping#FFC150
Newsagent#D9EB33
Household essentials#E7D791
Sweetshop#D5B2D5
Snacks#A6C148
Drinks#87A0C8
Groceries#EC615C
Bakery#BD966E
Frozen food#81D6E3
Pet care#B58F8C
Food to-go#86A6A4
Cards & flowers#FEEC2F
The Select and Save colour palette
Palette
TypographyArchivo and Saira
SettingTypeface
HeadingsArchivo Black
BodySaira Condensed
Archivo Black, the heading typeface
Headings
Saira Condensed, the body typeface
Body
RetailCalder Drive, Walmley
Shopfront, visual against the finished refit
Exterior
Exit wall, visual against the finished refit
Exit
Wine aisle, visual against the finished refit
Wine
Wine chiller, visual against the finished refit
Wine chiller
Frozen food, visual against the finished refit
Frozen food
Aisle demarcation, visual against the finished refit
Demarcation
Staff door and chest freezer, visual against the finished refit
Staff area
Point of saleSeasonal system
Consumer offers leaflet, general template
Leaflet — general
Consumer offers leaflet, spring template
Leaflet — spring
Consumer offers leaflet, summer template
Leaflet — summer
Consumer offers leaflet, autumn template
Leaflet — autumn
Consumer offers leaflet, winter template
Leaflet — winter
Consumer offers leaflet, Easter template
Leaflet — Easter
Consumer offers leaflet, Christmas template
Leaflet — Christmas
Editable price posters
Posters
Gondola end panels
Gondola ends
Gondola end offer cards
Gondola cards
CollateralPrint and merchandise
Franchisee brochure
Brochure
Headed paper
Headed paper
Staff name badge
Name badge
Printed plastic carrier bag
Carrier
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