Skip to main content
Project

Stori

Your hair tells a stori.

DetailSpecification
SectorHairdressing
TerritoryUnited Kingdom
ScopeIdentity, guidelines, digital, print
The stori logotype, bronze on white
Logotype
WordsManifesto
Brand manifesto, hair is everything in between
Manifesto
Positioning, the who and the why
Positioning
LogotypeSix colourways
No.Ink and ground
OneBronze on white
TwoBronze on black
ThreeButterscotch on white
FourButterscotch on bronze
FiveBlack on white
SixBlack on bronze
Logotype, bronze on black
Bronze on black
Logotype, butterscotch on white
Butterscotch on white
Logotype, butterscotch on bronze
Butterscotch on bronze
Logotype, black on white
Black on white
Logotype, black on bronze
Black on bronze
ColourThree values
PaletteHex
stori bronze#BFB7A8
stori black#17150E
stori butterscotch#735F48
The three brand colours
Palette
TypographyLynx and Helvetica
DisplayLynx Th Serif
CaseLowercase
Letter spacing500
HeadingsHelvetica Bold
CaseUppercase
Letter spacing800
BodyHelvetica Light
WeightsLight, Regular
Letter spacing80
Lynx Th Serif specimen
Lynx Th Serif
Helvetica Bold specimen
Helvetica Bold
Helvetica Light and Regular specimen
Helvetica Light
PrintStationery and posters
Business cards in bronze and white
Business cards
Letterhead
Letterhead
Framed posters from the stori series
Posters
SignageStreet
Pavement A-board
A-board
Illuminated projecting sign
Projecting sign
DigitalSite across devices
Website on desktop
Website — desktop
Website on tablet
Website — tablet
Website on mobile, book now
Website — mobile
SocialSquare format
Square tile, logotype on bronze
Square — tile
Six squares from the stori series
Square — series
Go Back Home