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Project

Vallida

Precision medicine, personally delivered.

DetailSpecification
SectorPharmaceutical
TerritoryUnited Arab Emirates
ScopeIdentity, guidelines, design system
The primary Vallida logo
Primary logo
IntroductionAbout and direction
Introduction, about Vallida
About
Introduction, branding direction
Direction
LogoVariations and use
The secondary logo, alternate colour
Secondary logo
The logo on a colour field
Logo on colour
Logo in situ
In situ
Logo in situ
In situ
Logo in situ
In situ
Logo in situ
In situ
Logo in situ
In situ
Logo positioning on the page
Positioning
Things to avoid, six misuses
Things to avoid
ColourTwo plus three
PrimaryHex
off-white#F3FAFF
Blue#091F5B
SecondaryHex
Graphite#6E7180
Space#9DA2B3
Cloud#EDEFF7
The primary colour palette
Primary palette
The secondary colour palette
Secondary palette
Colour pairings
Pairings
TypographyInter
SettingValue
TypefaceInter
WeightsMedium, Regular
HierarchyH1, H2, H3
Inter, the primary typeface
Primary typeface
Type hierarchy, H1 to H3
Type hierarchy
DesignElements and layouts
Graphic elements
Graphic elements
Design layouts
Layouts
ImageryPhotography style
Photography style
Photography
FoundationCompetitive analysis
Brand foundation, competitive analysis
Competitive analysis
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